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This web site had the following on the web site, "We Make Your Writing Better." Our analyzers noticed that the web page said " We Make Your Writers Better." The Website also said " But writing about it so others can understand what you. Choosing just the right words? In just the right order? With the right information? And the right tone? For the right audience? That can be much harder. Say goodbye to jargon and fuzzy writing. Instead of legalese or bureaucratic doublespeak. For companies and organizations of any size." The website's header had Rick Horowitz as the most important optimized keyword. It is followed by writing services, editing services, and ghostwriting which isn't as ranked as highly as Rick Horowitz. The next words primeprose.com uses is speechwriting. coaching was included and could not be viewed by web crawlers.